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The Industrial Revolution & the Rise of Big Business

U.S. II Strand 1 | Standards 1.1 & 1.4
Introduction

Lesson Overview

Grade Level: 11th Grade

Subject
U.S. History II
Utah Standards
U.S. II Standard 1.1 (Innovation Transforms America), U.S. II Standard 1.4 (Industrial Capitalist Leaders)
Essential Question

Did the industrial capitalists of the Gilded Age build America or exploit it?

Objectives:

Students will assess how innovations in transportation, manufacturing, and communication transformed America in the late 19th and early 20th centuries.

Students will compare how industrial capitalist leaders used entrepreneurship, free markets, and business strategies.

Students will evaluate arguments about whether industrialists were "captains of industry" or "robber barons."

Utah State Standards Alignment

Day 2 The Industrialists
Hook (10 min) Write on the board: "The men who built America" vs "The men who stole America." Ask students to stand on one side based on their initial instinct.
Mini-Lesson (20 min) Compare four industrial leaders:
1. Andrew Carnegie (Steel) Built a vertically integrated monopoly controlling every stage from mining to shipping. Sold to J.P. Morgan for $480 million. Donated over $350 million to libraries and education. "The man who dies rich dies disgraced."
2. John D. Rockefeller (Oil) Standard Oil controlled 90% of U.S. oil refining. Used predatory pricing and secret railroad deals to crush competitors. Became the world's first billionaire. Donated over $500 million to foundations.
3. Cornelius Vanderbilt (Railroads) Consolidated small railroad lines into a transportation empire. Known for ruthless business tactics but transformed shipping.
4. J.P. Morgan (Finance) Financed the consolidation of U.S. Steel, General Electric, and other giants. Bailed out the U.S. government during the Panic of 1907.
Student Activity (20 min) Structured Classroom Debate - Assign half the class to argue these men were "captains of industry" and half to argue they were "robber barons."
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Phase 01

Standards Alignment

U.S. II Standard 1.1: Students will assess how innovations in transportation, science, agriculture, manufacturing, technology, communication, and marketing transformed America in the 19th and early 20th centuries.

U.S. II Standard 1.4: Students will use historical evidence to compare how industrial capitalist leaders used entrepreneurship, free markets, and strategies to build their businesses and influence society.

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Phase 02

Hook & Mini-Lesson

Day 1: The Innovation Revolution

Hook (10 min): Display a timeline of major innovations from 1865-1910: transcontinental railroad (1869), telephone (1876), light bulb (1879), assembly line (1901), Model T (1908), radio (1910). Ask students: Pick one invention. How would your life be different today if it had never been invented?

Mini-Lesson (20 min): Walk through three categories of innovation:

1. Transportation - The transcontinental railroad shrank travel from months to days. It opened the West to settlement and created national markets for goods. By 1890, there were over 160,000 miles of track.

2. Manufacturing - The Bessemer process (steel), the assembly line (mass production), and the rise of factories transformed how goods were made. Production shifted from skilled artisans to unskilled laborers working for wages in factories.

3. Communication - The telegraph (already established but expanded), the telephone (1876), and later radio transformed how quickly information traveled. Business could now coordinate across vast distances.

Student Activity (15 min): In small groups, analyze a primary source photograph from the Industrial Era. Each group identifies: What is happening in this image? What technology is being used? Who is visible and who is missing? What questions does this image raise?

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Phase 03

Exit Ticket & Discussion

Exit Ticket (10 min): Students write a one-paragraph response to the essential question, using at least one specific example and acknowledging the opposing viewpoint.

Discussion Questions:

Was Carnegie a philanthropist who gave away his fortune, or a monopolist who exploited workers to amass it?

Should the government break up monopolies when they control over 50% of an industry?

How do the strategies used by these industrialists compare to how tech companies operate today?

Extension: Compare Carnegie's "Gospel of Wealth" (1889) with Rockefeller's defense of Standard Oil. What assumptions do both men share about wealth and power?

Lesson Finale

Exit Ticket

Primary Sources:

Rockefeller's defense of Standard Oil (North American Review, 1900)

Carnegie's "Gospel of Wealth" (1889)

Photographs from Jacob Riis and Lewis Hine

Political cartoons from Puck magazine

Documentaries:

"The Men Who Built America" (History Channel)

"The Gilded Age" (American Experience, PBS)

Books:

Howard Zinn, A People's History of the United States (Chapter 11)

Ron Chernow, Titan: The Life of John D. Rockefeller Sr.

© 2024 The History Education Foundation | Images from Wikimedia Commons

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